Cookie Library · Advertising
_fbp
Identifies your browser to Meta so activity here can be matched to a Facebook or Instagram account for ad targeting.
- Owner
- Meta Platforms, Inc.
- Matches
- The exact name
_fbp - Needed to Work
- No. The site works without it.
- Confidence
- Verified
- Source
- https://www.facebook.com/business/help/471978536642445
- Last Reviewed
- 2026-09-13
Which Sites
Any site. The name is specific enough to identify this cookie wherever it appears.